OUR STORY

Established in 2016, Alani Media is one of Orange County’s premiere production houses.
Family owned and operated, with over 30 years combined experience in media production, our motivation is to create powerful and lasting stories.

With roots firmly planted in the world of surfing and action sports, we have taken the experience of telling the stories of the worlds best surfers to telling stories for some of the world’s most recognizable brands. From high fashion and premium eyewear to artisan knives and high performance swimwear, we know what it means to elevate audience awareness and to tell a story that will captivate and engage.

Since 2018, we have expended our vision and services to offer comprehensive marketing and social media management. From content creation to analytics and everything in-between, we continue to lead, learn, adapt and drive forward in an ever changing and dynamic digital landscape. 

Our Team

Joe Alani

After graduating from UC Santa Barbara in 2005 he went on to work for …Lost Enterprises from 2006 to 2016 – helping to build the label into the largest surfboard brand in the world. His duties included website/social media content manager, surf team manager and producing/filming/editing …Lost video content. Accolades include 2009 Surfer Poll Awards “Best Movie” nominee for 5’5″ x 19 1/4 REDUX, 2012 Transworld Surf Awards “Best Series” for Ward Stories and the 2016 “Best Series” Surfer Poll Award for License To Chill.

Noah Alani

From 2009 to 2015 Noah was the full-time video content creator for professional surfer Kolohe Andino. He worked closely with brands like Hurley, Red Bull, Target and Nike to capture and provide video content of Kolohe and other brand sponsored athletes. Noah was the Director of Photography for the Surfer Poll nominated Kolohe Andino bio-pic Brother. He also contributed footage to award winning films and series such as View From A Blue Moon, Lost Atlas and Twelve. In 2015 Noah was invited to participate in the prestigious REDirect “Surf” film competition put on by RED Digital Films.

Omar Gadahn

A CSULB Film School alum, Omar spent several years post grad as a project manager overseeing the implementation of enterprise level software from ERPs and CRMs to document management and mobile logistic systems. In 2013, Omar shifted focus and set out on journey across the globe. 35+ countries and 5 years later, Omar partnered with Alani Media and has taken his broad interpersonal and cultural experiences and began bringing them to life. His love for all things tech, software and film drive his passion, inspiration, and creativity.